Case Study – Minus One Lifestyle

Byadmin

About the Client

Minus One Lifestyle is a fast-growing D2C fashion and lifestyle brand, known for minimalist designs, premium fabrics, and trend-driven apparel. With frequent product launches and evolving collections, the brand operates in a highly competitive e-commerce space.

Challenge

Minus One Lifestyle faced multiple digital growth challenges that were limiting performance:

  • Declining organic traffic and reduced website visibility
  • Inconsistent search rankings due to frequent product and category updates
  • High competition in fashion and lifestyle keywords
  • Need for faster growth in impressions, clicks, and conversions

The primary objective was to restore search visibility, drive qualified traffic, and improve conversions within a short timeframe.

Solution

We implemented a performance-driven SEO and CRO strategy, aligned with the fast-moving nature of a D2C fashion brand.

  1. UI & UX Revamp
  • Improved site navigation and category structure
  • Enhanced mobile experience and page load speed
  • Created a cleaner, conversion-focused layout
  1. On-Page SEO & Content Optimization
  • Optimized product pages, category pages, and meta data
  • Fixed keyword cannibalization caused by frequent updates
  • Strengthened internal linking for better crawlability
  1. Strategic Link Building
  • Built high-quality backlinks from lifestyle and fashion-relevant domains
  • Improved domain authority and brand trust
  1. Conversion Rate Optimization (CRO)
  • Optimized CTAs, product layouts, and funnel flow
  • Reduced bounce rates and improved user engagement

Result

Our focused 4-week SEO sprint delivered strong and measurable outcomes:

  • Significant increase in organic traffic and impressions
  • Improved per-page views and session duration
  • Strong uplift in keyword rankings across core fashion categories
  • Noticeable growth in leads and online revenue

Minus One Lifestyle successfully transformed SEO challenges into growth opportunities, achieving improved visibility, stronger engagement, and sustainable organic performance.

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