Case Study – ABS Group

About the Client

ABS Group (Advanced Bolting Solutions Pvt. Ltd.) is a leading industrial services and product provider specializing in precision bolting, on-site machining, flange management, and controlled bolting services across India and the Middle East. The company serves heavy industries such as Oil & Gas, Power, Wind Energy, Mining, Construction, and Heavy Engineering, supported by ECITB-trained technicians, specialized equipment, and a consultative sales model. ABS Group

Challenge

Despite a long history and strong industrial reputation, ABS Group’s digital presence was not aligned with its offline authority and service capabilities:

• Low visibility in search engine results for industry-specific and high-intent keywords
• Poor organic traffic leading to limited inbound enquiries
• Weak positioning as an authority in controlled bolting and precision machining services
• Website structure and content not optimized for SEO or conversion

The core objective was to improve online discoverability, enhance organic traffic, and generate qualified industrial leads through strategic SEO and content marketing.

Solution

We developed a comprehensive SEO and content strategy tailored to a technical, B2B industrial services brand like ABS Group.

1. Keyword & Competitor Research

• Identified high-intent industry keywords related to controlled bolting, torque tensioning, flange maintenance, and on-site machining
• Analyzed competitor search performance to map content and optimization opportunities

2. On-Page SEO Optimization

• Optimized meta titles, descriptions, and header tags to reflect key industrial terms
• Improved page structure and internal linking to support search engine indexing
• Enhanced service and product pages to include clear value propositions and search-friendly terminologies

3. Technical SEO Enhancements

• Improved site structure and page load for better crawlability
• Fixed duplicate content and ensured consistent schema markup

4. Content Strategy & Authority Building

• Created value-driven content around critical services such as controlled bolting, on-site machining, mobile calibration (ABS Service Van), and industry use cases
• Positioned ABS Group as a knowledge resource for technical decision-makers

5. Conversion Optimization

• Implemented clear CTAs for consultation and inquiries on key service pages
• Integrated trust elements such as certifications, testimonials, and industrial case highlights

Results

After implementing the strategic SEO plan:

• Significant increase in organic traffic for industry service keywords
• Improved visibility on search engines for technical terms related to bolting, machining, and flange services
• Higher engagement from engineers and procurement professionals due to clearer service descriptions and technical content
• Increased qualified inbound enquiries from industrial decision-makers looking for precision bolting and on-site services

ABS Group shifted from an under-optimized digital footprint to a recognizable online presence in its niche industrial segments.

Key Takeaways

• Industry expertise + strong SEO = higher credibility online. Aligning technical content with what engineers and procurement teams search for can significantly improve visibility and leads.
• Structural SEO matters for complex services. Optimizing service hierarchies and product pages helped search engines understand relevance.
• Content should educate as well as convert. Technical buyers value detailed, accurate content that reflects real-world service capability.